Servitization in Subscription Mode

Kopei article

Introduction

Servitization is shift from a product only focus to a strategy where products
and services are bundled in various combinations. The shift could also be the focus from goods, technology and manufacturing to services, intangible resources, co-creation of value and relationships. Some scholars call it Prodcut Service System aka PSS. Nowadays more and more tranditional companies increase the influence of services in their traditional business to secure their competitive position.
It is driven by the growing complexity of products and the demand for individualization. Nowadays the extended target is to enhance the performance of products through the integration of services and digital components.

Servitization Process

General speaking, there are serveral steps to take so as a company transfers from product-centric to customer-centric

Key Characterics of subscription model

Conclusion

  • Post title:Servitization in Subscription Mode
  • Post author:Kopei
  • Create time:2023-02-23 11:33:28
  • Post link:https://kopei.github.io/2023/02/23/servitization-in-subscription-mode/
  • Copyright Notice:All articles in this blog are licensed under BY-NC-SA unless stating additionally.
 Comments